Automation Thailand: Transforming Industries with Digital Innovations

With Thai manufacturers advancing from manual operations to automation, there is a growing opportunity for international technology providers to bring their solutions to the region. At Intelligent Asia Thailand 2025, we presented a variety of automation technologies, including AI-enabled CCTV systems and collaborative robots. As systems integrators, we assist organisations in assessing their needs and developing customised automation strategies. Being our first time exhibiting here, we’ve seen a good mix of visitors from local manufacturers and potential international partners.

This is our first time exhibiting at Intelligent Asia Thailand, where we're showcasing our automated inspection solutions, including a robotic arm with scanning capabilities. We're seeing good visitor flow across both halls, with sectors well represented across PCB Thailand, Automation Thailand, and the SPS Demo Zone. While online marketing channels like social media have their place, seeing these technologies demonstrated in person provides value that digital channels simply can’t match.

Participating in SPS Stage Bangkok at Intelligent Asia Thailand has proven effective through its combination of conference presentations and product displays. The discussions on solutions and market trends attract customers, who then visit our display to experience our solutions first-hand. Today, we've met a wide range of customers from the machinery sector, system integrators and end users. Our main goal is to increase our brand presence in Thailand and connect with key decision-makers, and we're on track to achieve this.

Intelligent Asia Thailand 2025 aligns with BOI’s ongoing efforts to attract new investments into Thailand’s electronics, PCB and automation sectors. Global economic uncertainties have prompted many international manufacturers, including those in the PCB industry, to establish operations in the country, with many bringing their supply chains with them. This platform enables these companies to showcase their production strengths, while local suppliers are able to discover new opportunities and find their place within these emerging supply chains.

Speaking at the PCB Stage at Intelligent Asia about Thailand's competitive advantages in electronics manufacturing, including our record foreign investment in 2024 and our Sandbox Programme for workforce development, I found this to be a well-organised exhibition. I felt very comfortable from the moment I entered, the environment was friendly and professional, and we had some smart questions during the Q&A session followed by productive discussions at the counter afterwards.