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Thailand market developments & projects

Thailand's key economic zones are strategically designed to boost industrial growth, attract foreign investment, and enhance international trade.

The industrial automation industry in Thailand is currently experiencing favourable macroeconomic conditions. The Thai government is committed to enhancing the country’s industrial infrastructure through initiatives such as the Eastern Economic Corridor and is focusing on promoting “S curve industries,” which are characterised by technological innovation.

As of late 2023, Thailand's working-age population stands at 40.7 million. However, labour demand is projected to rise to 44.71 million by 2037 if current industrial trends continue. To address the anticipated labour shortage, businesses should consider adopting automation as a viable solution.

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In addition, there is a notable increase in investment from companies seeking to de-risk their supply chains and establish new manufacturing bases in Asia. Southeast Asia is emerging as a key beneficiary of this shift in global supply chains, particularly with regard to investments in semiconductors and electronic components.

Thailand stands out by offering nearly tariff-free trade with 18 different nations, including major global economies such as Australia, China, New Zealand, and South Korea, as well as the ASEAN community.

From a regional perspective, the more industrialised ASEAN states—such as Singapore, Malaysia, Thailand, and Vietnam—are leading in the adoption of industrial automation. Within these countries, industries with high-volume production and those operating in environments with limited or costly labour are more inclined to embrace automation. Additionally, multinational enterprises (MNEs) are more likely to adopt industrial automation compared to locally owned factories.

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